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With the digital revolution in full swing and the ease of government regulations on gambling, the sports betting industry is undergoing dynamic transformations over the last few years and consequently surging in popularity around the word, the revenues of many world’s leading sports betting companies are also growing significantly year on year. Today, sports betting has become one of the fastest growing industries across the world, offering immense potential for both bettors and sportsbooks. Some of the popular games for sports betting include horse racing, greyhounding, cricket, football, baseball, basketball and golf.
For the latest online gambling market size, sports betting market forecast, and top sports betting companies in the world, please see our report Global Sports Betting Market 2018-2022, or download your FREE Global Sports Betting Market Report Sample now!
The key is selecting a US betting site that offers excellent security, easy banking options, and a highly enjoyable sportsbook experience with a wide variety of betting options. Here are Sports Betting Dime’s top 10 US betting sites for sports wagering in the United States.
Global Sports Betting Market Analysis
Over the last few years, the world has opened immense opportunities for gamblers to take part in sports betting anywhere in the world through digital platforms, except in those nations where betting is banned. The global sports betting sector occupies the major market share in the overall online gambling industry accounting for more than 40 % of the worldwide gambling revenue generation. According to the Technavio’s market analysts, the sports betting market will grow at an impressive CAGR, with the global sports betting market revenue expected to reach nearly $370 billion by 2022.
Read more:How Is the Online Gambling Industry Making Room for the Next Unicorn Company?
Top 10 Sports Betting Companies in the Global Gambling Industry
888 Holdings
888 holdings is one of the most popular online gaming operators, which operates 888 sports, casino, poker, and bingo brands. Since its launch in 2008, 888 Sports has been successful in establishing a strong presence in the online sports betting market. The online betting site breaks away from the traditional bookies with exclusive customer deals, a range of new markets and an international appeal. Although the company exited US market long back owing to the strict government regulations, they have been keeping a close eye on regulatory developments in the US.
Today, 888 has already positioned itself in the market by partnering with the US-based companies. The potential for the sports betting sector in the US is significant and, as the only firm in all three regulated US states, 888 is all set to exploit the potential growth opportunities in the US market.
Read more:The Game is on! Here are the Top 15 Online Gaming Companies
GVC Holdings
GVC Holdings is one of the largest sports betting companies and gaming groups. With its unique proprietary technology platform, GVC offers casino, poker, bingo, and sports betting under some of the industry’s most popular online betting brands including partypoker, CasinoClub, Betboo, Bwin, Foxy Bingo, and Sportingbet. In a spell of acquisitions, GVC Holdings made a milestone €1.1 billion acquisition of online gaming brand bwin party in 2016 and acquired UK rival Ladbrokes Coral in March 2018.
Further, GVC Holdings also confirmed a $200 million joint venture deal with MGM Resorts recently that will see the former transfer its online sports betting know-how to the latter. This deal will soon lead to the launch of a wide range of sports betting sites in the US.
Kindred Group
The Stockholm-listed online gambling company, Kindred, continued their record-breaking financial performance in 2018, thanks to the all-time growth of their active customer-base and the 2018 FIFA world cup, that led to higher active users. Today, the company is regarded as one of the world’s leading online gambling brands within the sports betting arena. Kindred Group recently signed a 5+5-year agreement with Casino Atlantic City and Hard Rock Hotel in New Jersey. This move is Kindred’s first step into US gaming, with a view to offering online sports betting services to US customers.
Kindred’s major revenue comes from casino games and online sports betting. With these two segments which generated respective revenue of £104 million and £104.9 million during Q2, Kindred continues to witness significant online organic growth.
Read more : Why Sports Betting Accounts for the Largest Share of the Gambling Market
Paddy Power Betfair
Paddy Power Betfair was born following the merger of Paddy Power plc and Betfair Group in February 2016. Today, the business has four divisions: Online Australia, Irish Retail, UK Retail, and Telephone segments. The company’s Online Australia segment provides sports betting services and is the market leader in the Australian gambling industry. Its UK and Irish Retail segment operate 623 betting shops across Ireland and UK. It has a presence in Australia, United Kingdom, Ireland and across the world.
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Paddy Power Betfair provides gaming and sports betting services through websites including betfair.com, paddypower.com, tvg.com, sportsbet.com.au, and us.betfair.com under the Betfair, Sportsbet, Paddy Power, and TVG brand names, and through a chain of licensed betting offices.
Top Sports Betting Companies
William Hill
Since 2012, when the UK-listed bookmaker merged three businesses to establish William Hill US, the company has grown consistently to achieve the market share of around 30 %, making it one of the largest sports betting companies in the UK and the US. William Hill is one of the early movers to reap the benefits from the legalization of sports betting in the US after the Supreme Court’s decision in May to strike out a federal ban passed in 1992. William Hill US is already the leading sports betting company in the US, operating more than 108 race and sports books in Nevada along with the state’s top mobile sports betting app.
The sports wagering giant signed sports betting agreements with a number of casinos in the US last month and is in talks with more operators. The company is ramping up hiring in Nevada for growing its US business. The company announced that it will offer mobile betting technology and sports betting risk management services to 11 casinos in Mississippi and West Virginia.
Download related report sample for free:Global Mobile Gambling Market 2017-2021
Bet365
Having added a vast range of betting options and products to their core over the past several years, Bet365 has grown to be one of the largest firms in the sports betting industry. Bet365 was one of the first sports betting company to start offering eSports to bet on. This British online gambling and sports betting company serves more than 23 million customers across the world by offering poker, casino, games, bingo, and sports betting, along with video streams on sporting events. The company recently inked a partnership with another sports betting company – Hard Rock Atlantic City casino to offer sports betting service
Stars Group
The ultimate owner of the most popular gaming brands such as PokerStars, BetStars, PokerStars Casino, and Full Tilt, Star Groups (formerly known as Amaya Gaming) recently announced that it has successfully acquired the Sky Betting and Gaming (SBG). This deal will turn the online poker giant into the largest sports-betting company in the world. Stars Group is one of the most licensed online gaming operators with its subsidiaries holding approvals and licenses in 19 jurisdictions across the world, including the Americas, Australia, and Europe. Star Group brands have millions of customers globally and are leaders in mobile and online betting, casino, poker, and other gaming-related offerings.
Download related report sample for free: Global Online Gambling Market 2018-2022
Draft Kings
DraftKings is one of the most popular daily fantasy sports content providers that allows users to enter fantasy sports-related contests based on team and individual player performance in five largest American sports (the NBA, MLB, the PGA, the NFL, and the NHL), NASCAR auto racing, Premier League and UEFA Champions League soccer, the Arena Football League, Canadian Football League, Mixed Martial Arts (MMA) and Tennis. After the US Supreme Court cleared the way to legalize sports betting, DraftKings got to work immediately, as sports gambling will account for a major share of their business.
Betsson
Betsson is an award-winning sports betting website that has been around since 2006 and literally grew into a gambling empire. The company provides users from all over the world an option to play poker, casino, bingo games and place their bets on various sports events. Betsson is based in Malta and holds a betting license from the gambling commission in the same country as well as one from the United Kingdom as well. Today, its sports betting option is offered on various markets and more and more consumers choose it as a significant option for sports betting.
BetAmerica
BetAmerica made its name in online gambling industry through horse racing, which then branched out into fantasy sports with the launch of FanEx Sports. Today, BetAmerica.com is considered as one of the most legal and secure sports betting companies based in the US. With a wide range of fantasy leagues for MLB, NFL and NBA and more than 200 racing tracks to choose from, BetAmerica is all set to grab the major share in the sports betting industry.
To find out other major sports betting companies in North America, Europe and Asia, download your FREE Global Sports Betting Market Report Samplenow!
Global Sports Betting Market Trends
Online betting was brought into the sports industry in the late 1990s and has been growing significantly since then. With the emergence and high penetration of the digital platform, punters have the flexibility in placing bets on sports from any part of the world. Indeed, the digital revolution has given sportsbooks a platform to connect with new customers. Online gambling is one of the fastest growing sectors in the e-commerce industry and is a rapidly growing mode of gambling. The use of digital processes and the growing punter demand will propel the growth of the online gambling industry, while the major sports betting companies in the world are also expected to achieve higher revenues in the near future.
For more market intelligence in the global sports betting market, please check this following report:
Betting Companies That Sponsor Sports Teams
Over the past decade sports sponsorships have evolved greatly and today you can see many sports teams wearing a betting company’s name on their shirts. It is no wonder since the sponsorship business is so profitable that there is no bigger brand awareness campaign than having a brand seen by millions of fans, the same fans that later go online and place sports bets.
This is such a profitable strategy that even online casino sites are starting to enter the game as reported by Bonus Wire, despite the fact that they enjoy a hefty annual income without getting into the sponsorship game. In the past years there were many match-fixing scandals across Europe and especially Italy, but no one has been able to connect them with the betting companies that sponsor sports teams. The main culprits behind those scandals were usually footballers.
Anyway, surveys have shown that fans have a bigger level of trust in the companies that sponsor their favorite teams than the companies that don’t. This is the main reason why betting and gambling companies have entered the sponsorship game. It’s more likely that Real Madrid fans will bet online at bwin.com than any other betting site. So, let’s see the top 10 betting companies that sponsor sports teams. These have been selected based on their worldwide popularity as betting sites.
Top 10 Betting Companies That Sponsor Sports Teams
10. Bodog
Bodog was largely known as the biggest North American betting company until 2011 when it launched the new betting service called Bovada, which took the main responsibilities of Bodog as the biggest online betting service for US players. However, Bodog is still present around the world as a betting partner and it’s most prominent client is Arsenal. The benefits of Bodog being Arsenal’s partner and sponsor is rights to capitalize on Arsenal’s Asian fanbase. Prior to that, Bodog had deals with L.A. Galaxy, Fulham FC, and Edmonton Oilers, the Canadian NHL team.
9. Paddy Power
Another Arsenal sponsor is the Irish giants Paddy Power, one of the most controversial betting companies in the industry. Paddy Power will be benefiting from Arsenal’s presence on the Italian, Irish and UK markets. Paddy Power has been criticized in the past for many controversial bets, one of them was betting on the outcomes of Oscar Pistorius’ trial. Paddy Power has been also criticized for sponsoring Denis Rodman’s trip to North Korea.
8. BetVictor
BetVictor’s most juicy deal was that concluded in July 2015 with Chelsea, which made BetVictor the global betting and gaming partner of one of the biggest Premier League football teams. BetVictor is also sponsor to the Welsh Open Snooker Tournament and has been the sponsor of the Queen Mother Champion Chase, a race where Betway is now the main sponsor.
7. Betway
Betway has been one of the most active sponsoring companies in the world of sports. It’s the principal sponsor of West Ham United, and has been sponsoring many different competitions like the Davis Club, eSports tournaments, Snooker tournaments, horse racing competitions etc. West Ham’s deal with Betway infused a record £20 million into the club.
6. Coral
Coral has struck two major sponsorships with Premier League teams in 2015. In August Coral announced that they will be the sponsor of Norwich city gaining the rights to deploy ads across Carrow Road Stadium, one of the noisiest Premier League stadiums. It was the first time for a company to sponsor the stands of this team. While in November the same year Coral became the sponsor of Newcastle United. Coral is known as one of UK’s biggest betting companies.
5. Betsafe
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Betsafe’s biggest sponsorship deal is that with Manchester City. The deal was concluded in October 2015, which allows Betsafe as the official betting partner of City to set up LED advertising at Etihad Stadium, set up branded betting kiosks, and offer special bonuses to City’s football fans. Betsafe is also the sponsor of FC Köln. Betsafe’s most prominent advantage of being FC Köln’s sponsor is sponsoring the Betsafe Cup, an annual preseason friendly competition where FC Köln plays against Kasimpasa, RCD Espanyol and SC Cambuur. Betsafe’s parent company Betsson has been sponsoring Arsenal couple of years back.
4. Dafabet
Dafabet has been very active in recent years with sponsorships for many teams. In the 2012/13 season Dafabet was the sponsor of Everton and West Bromwich Albion; in the 2012/13 and 2014/15 seasons Dafabet was the sponsor of Aston Villa having their logo on Villa’s shirts and the surrounding panels at the stadium; and currently this betting company is the sponsor of Blackburn Rovers and Sunderland. They have even dabbled in eSports sponsoring the Fnatic team.
3. bet365
bet365 is by far the biggest and most recognizable betting brand in the world. With hundreds of betting shops, thousands of employees and millions of customers across every continent. bet365’s sponsorship deals include the teams Aston Villa, Stoke City and Leicester City. You can even see the bet365 logo on Stoke’s shirts.
Football Betting Cards
2. Betfair
Aston Villa seems to be the most favorite partner for betting companies. Even Genting Casino was attracted by Aston Villa’s potential for advertising. But, Betfair too is on Aston Villa’s long list of betting sponsors. Leicester City too is sponsored by Betfair. Leicester City is currently at the top of the Premier League table as of writing this, so we can expect for the club to attract even bigger sponsorship deals with other betting companies. Furthermore, Betfair is/has been the sponsor of other teams like Southampton, Arsenal, Barcelona, Manchester United and Sunderland.
1. bwin
The winner on this list is definitely bwin, a company that has secured its brand logo on Real Madrid’s shirt. It is estimated that Real Madrid earns €16 million annually from the sponsorship with bwin. Furthermore, Bwin.com is the premium sponsor of Juventus and Anderlecht, and has been the main sponsor of FC Bayern Munich and Werder Bremen. bwin was also in talks with Manchester United.
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bwin’s activity is so big that it even sponsors the Portuguese League Cup, Portuguese first football league and Serie B whose names have been re-branded as bwin Cup, bwinLIGA and Serie bwin. The company also cooperates with FIBA, it’s the main sponsor of MotoGP and many other competitions. There is no betting company that is currently more active than bwin.